Measure the Impact of a Google Seller Rating
Customers are bombarded with advertisements every day. If you spend a lot of time online, you already know ads are impossible to escape – but fairly easy to ignore. If you want your business’s ads to stand out in a very crowded playing field, you need to take advantage of Google Seller Ratings. This free tool from Google can help build trust with potential customers and lead to more clicks, higher conversions, and more revenue.
In this blog, we’ll cover all you need to know about how Google Seller Ratings can impact your Google Ads. We’ll cover the basics of Seller Ratings and give you the tools you need to calculate the ROI when using Seller Ratings on your Google Ads.
What are Google Seller Ratings?
Google Seller Ratings (GSR) is an automated Google Ad extension that displays reviews on your Google Ads. With Google Seller Ratings, your ads are more appealing. They’ll show potential leads that customers trust your business. Google Seller Ratings displays the number of collective reviews your business has along with a star rating. The bright yellow stars will also make your ads more visually appealing, which can translate into more clicks.
What are the benefits of Seller Ratings?
Seller Ratings make your ads stand out, and they can ultimately lead to a higher number of leads clicking on your ads instead of your competition. According to Google, Seller Ratings can increase your click-through rate (CTR) by as much as 17%. A higher CTR improves the quality score of your ads, which then lowers your pay-per-click (PPC) or the amount of money you spend per click from a potential customer.
How to calculate the impact of Seller Ratings on your Google Ads
If you want to see exactly how much of an impact Google Seller Ratings can have on your ad campaigns, here’s how you can figure it out.
1. Go to “Search campaigns,” then click the “Ads & extensions” tab
First, find a campaign you’d like to measure. Remember, not all of your ad campaigns will have Seller Ratings – so if you don’t find Seller Ratings on one campaign, check your other campaigns.
2. Click “Extensions” and Scroll down on the page to find “Automated Extensions”
3. Under “Automated Extensions,” find “Seller Ratings”
4. Organize your ads with and without Seller Ratings
After finding your ad campaign data, you’ll notice data from both your ads with and without Seller Ratings enabled. If you want to calculate the performance of your ads with Seller Ratings compared to those without, you’ll need to separate and organize them.
5. Get your campaign performance results with Seller Ratings enabled
After you add all of the necessary data to the spreadsheet, you will automatically see the calculated performance of your ad campaigns. You will be able to see a comparison of your ad campaigns with and without Seller Ratings enabled. This is how you can determine the overall impact of Google Seller Ratings on your ads.
6. Calculate the results of Seller Ratings on your ad campaigns
Take a look at this example from our calculator of one ad campaign:
In this campaign, the average click-through rate for ads with Seller Ratings increased by 20.82%, and cost-per-click decreased by 3.23%. The ads with Seller Ratings enabled also had a 2% increased conversion rate leading to a decreased cost-per-acquisition (CPA) of 5.02%.
7. How to calculate the ROI of your Google Seller Ratings
Using the template provided, you can enter data from up to five campaigns to get an average calculation of the impact of your Google Ads. The template can also help you calculate your ROI for your Seller Ratings based on your yearly ad spend. You’ll just need to add your annual ad spend at the bottom of the spreadsheet. If you see positive figures, your Seller Ratings are saving you money, and if they are negative, your Seller Ratings are costing you money.
If you’d like to see a fully calculated five-campaign example, click the “Example” tab in your template.
Use Google Seller Ratings to your advantage
If you have yet to add Google Seller Ratings to your Google ads, you’re likely missing out on lead conversion opportunities. As we mentioned above, Google Seller Ratings can increase your click-through rate substantially. That increase can drive more customers to your business and give you a significant advantage over competing businesses.
That said, enabling Google Seller Ratings requires some strategy. You can’t just turn on Seller Ratings whenever you’d like – in fact, you need to meet Google’s requirements first.
One requirement is getting 100 reviews. While you can try to gather those reviews on your own, the faster, easier option is to team up with one of the trusted Google Seller Rating partners specializing in review acquisition. That way, you can focus on running your business while getting the reviews you need on autopilot.
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