May 18, 2023

Outstanding Website Experience For Every Visitor

Creating a visitor experience that is highly engaging and speaks directly to your potential customers’ needs.

Outstanding Website Experience For Every Visitor

Your standard, successful website is made from a blend of beautiful design, clearly written content, and a well-thought-out conversion funnel. And all of that’s great, but who wants to just be ‘standard,’ when you can be so much more? To maximize your website’s potential as a customer conversion machine, you need to create a visitor experience that is highly engaging and speaks directly to your potential customers’ needs.

We deliver professional, high-quality websites for our clients that evoke emotion and improve interaction. Simply put, our design work delivers real, measurable results.

Our state-of-the-art features are proven to increase search engine ranking, boost sales, and deliver a better overall experience across every device type.

One Website That Works On Desktop, Tablet, and Mobile

Traditional desktop-only sites simply won’t cut it anymore. One study from ComScore found that 49 percent of digital media time is spent on mobile devices, with tablets accounting for an additional 12 percent. With just 31 percent of time left over for desktop devices, it becomes clear that websites should be built mobile-friendly, tablet-friendly, and desktop-friendly. That’s why we employ what’s called responsive web design.

Traditionally, a responsive design means stretching and shrinking your site to fit different screen sizes. However, we take it a step further by tailoring different features for different devices as well. For example, a Click-to-Call button will appear on a mobile device, but not a tablet or desktop. The experience and the needs of a visitor can greatly differ between a mobile and desktop device, and we make sure that our content and designs consistently reflect that.

Website Personalization

Normally, the web is a uniform experience—every visitor gets the same experience on a website as the next guy. But over the past few years, large enterprises like Amazon have used a strategy of website personalization to boost their conversion rate. This is because creating a one-to-one visitor experience speaks directly to a potential customer and their needs.

However, we don’t think this technology should be reserved for companies with vast budgets and endless resources. So, we’ve developed a way to offer this kind of advanced customer-conversion technology to small business owners like you.

Stats on Website Personalization

There are a few statistics that show how much web personalization can help the success of your website.

  • Nearly three in four (74 percent) online consumers get frustrated with websites when the content that’s displayed, such as offers or promotions, has nothing to do with their interests.

  • In-house marketers who personalize their customers’ web experiences see an average of 19 percent uplift in sales.

Rankpro can create a dynamic website that changes based on users’ behavior such as visit history, proximity to your business, time of day/week/month, device type, etc., that adapts its content to deliver a tailored experience with business-driving features that increase conversions.

Website personalization truly is the next great frontier in web design.

Better Search Engine Optimization (SEO)

No matter how big or small your website is, SEO is one of the most powerful tools available. Search engine optimization relates to how well your site does in search rankings on sites like Google and Bing. The higher your site climbs in rankings, the more likely it will gain new traffic, visits, and customers.

Knowing this, we build extremely effective search optimizations specific to your business to get your site the most traffic possible. The simple explanation is we target certain key search terms your customers are using to search for your services. Deploy extremely granular page formatting to structure the content on your site according to Google's structured data protocols and stay on top of any changes in Google's algorithms to ensure your site stays on top of the results.

And this is where responsive design comes back into play. The websites created are structured under one URL (e.g. www.examplesite.com), which makes it easier for Google to find relevant information on your site that helps give you a boost in rankings. This is especially important for highly-valued mobile search traffic.

Currently, mobile devices are winning the battle for supremacy in local search, and these searchers are looking to take action. According to a study from Google, four out of five consumers conduct local searches on search engines and 88 percent of them are doing it on smartphones. What’s more, 50 percent of these people will visit a store within a day.

But we don't stop there. We’ll work hand-in-hand with your business to gain a full understanding to develop a comprehensive SEO strategy that generates more traffic on every device.

Business-Driving Features

Building a beautiful website is only half the battle—you also need a website that can perform. Here’s a list of our features that we can build into your site to increase conversion.

Click-to-Call
Enables customers to call a business in one click from a mobile device.

Maps
Integrated with Google Maps, provides step-by-step directions to a brick-and-mortar location.

Multi-Location
For businesses across a region, provide a map for site visitors detailing each store location.

Online Scheduling
Available through Rankpro, enables customers to schedule appointments on desktop, tablet, and mobile.

Coupons
Control the amount of the discount, the duration of a coupon, and everything in between.

Restaurant Menus
Import menus with our easy upload and display your dishes in a beautiful new format.

Business Hours
A crucial part of any website, this widget can be filled out manually or automatically imported from a website.

Contact Form
Drag and drop a Contact Form into a site to give customers an alternative way of reaching out.

Custom HTML
Add your own HTML/CSS/JavaScript to the page directly. Great for third-party integrations or adding custom code.

Click-to-Email
Provide visitors with the ability to directly email the small business that owns the website.

List
Create a list of anything from products to staff members using this widget.

Yelp Reviews
Displays your best reviews directly on a site to build a business’ credibility with potential customers.

Image Slider
Give visitors a swipeable image slider to view multiple images without taking up too much space on the site.

Photo Gallery
Include a photo gallery on any page. Provides a shadow box effect to focus the viewer on the image.

File Upload
Upload PDFs, spreadsheets, and any file type in between.

Social Icons
L
inks to your social media pages are neatly arranged and can be dropped anywhere on a website.

YouTube Video
Embed any YouTube video by dragging this widget into place.

Twitter Feed
Keep visitors up to date by displaying a live Twitter feed.

Facebook Comments
Allows visitors to comment on a linked Facebook page without leaving the site.

Facebook Album
Add a photo gallery of images from your Facebook business page.

Facebook Like
Enables visitors to like a business’ Facebook page without leaving the site.

Social Feeds + Share
Visitors can see and share your site on their social media networks simply by clicking on this icon.

Review Feed
Incorporate your review feeds directly on your site to show off your great reputation.

Web Chat
Turn website visitors into customers by engaging with them right when they want answers

Surveys
Get valuable feedback from customers to find out where you can improve your experience.

Appointment Scheduling
Integrate multiple team calendars and let customers book appointments right from your website.

Superior Speed

High-speed website performance isn’t a luxury for a great website—it’s a requirement. Not only do people expect a page to load quickly, but Google has indicated that page speed is a direct factor for SEO. Neither your customers nor Google has a second to spare waiting for a page to load, so page speed is one of our top priorities.

When we’re crafting our sites, we go to extreme lengths to ensure that we live up to the promise of a fast site, and we routinely test the speed of your site to double-check that we maintain that standard. Here are a few ways we achieve the speeds demanded by both Google, Bing, and your visitors:

  1. Optimized Images – Our images go through a process that generates a number of images in different sizes (to be delivered as needed to the device your visitor is using) and compresses them without losing quality.
  2. Server Response Time – Sites hosted with Rankpro will display for your clients very quickly. We write our code and design our infrastructure specifically to this end.
  3. Global CDN – To double up on speed, we use a global CDN, so no matter where someone is trying to view your site from, the site load time for them is just a few seconds.
  4. Constant Testing – We routinely test our client’s site speed scores to make sure your site speeds meet our standards.

Better Overall Experience

So now you know the nuts and bolts of our website-building process, and you have a better understanding of the features that we offer. But what all of this really comes down to is, at the end of the day, we want to help our clients be successful. 

Why Work With Us?

We’ve found the only way to accomplish all these goals is to build a special relationship with our clients through a constant process of communication and feedback. If we’re going to carry out our promise of delivering a personal and incredible website experience to our customers, we also need to deliver a personal experience to you.

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